James Bay returned to San Francisco last night with a spellbinding performance at the Regency Ballroom, reminding fans exactly why he remains one of the UK’s most compelling singer-songwriters and live performers. From the moment he stepped onto the stage—clad in black, his long, jet-black hair cascading beneath his trademark wide-brimmed hat—Bay exuded effortless cool and charisma. But it wasn’t just his stunning good looks that captivated the packed venue; it was his raw talent, showmanship, and the undeniable intimacy he created with his audience.
Opening with the moody pulse of “Up All Night,” Bay set the tone for a night that balanced emotional depth with rock ‘n’ roll swagger. His set spanned fan favorites and deeper cuts, including “Just for Tonight,” “Hopeless Heart,” and the anthemic “If You Ever Want to Be in Love.” Each song showcased Bay’s flawless lead guitar work—his solos were crisp, expressive, and never overindulgent, weaving effortlessly with his soulful vocals.

One of the night’s most magical moments came mid-set when Bay introduced “You and Me Time,” a tender duet originally performed with Sheryl Crow. Though Crow wasn’t in attendance, Bay gave the song new life with a heartfelt solo performance that had the crowd swaying, many singing along to every lyric. It was a perfect example of his ability to connect emotionally with an audience—his voice soaring with vulnerability and warmth.
Bay kept the momentum going with a trio medley—“Peer Pressure / Craving / Pink Lemonade”—that highlighted the evolution of his sound from acoustic troubadour to electric frontman. His command of the stage was palpable, often stepping to the edge of the platform to invite sing-alongs or lead the crowd in rhythmic claps.
A hushed performance of “Us” and the delicate “Let It Go” gave the evening emotional weight, while the breezy “Wanderlust” and the infectious energy of “Best Fake Smile” reminded everyone just how versatile a performer Bay is.
He closed the night with the soaring “Hold Back the River,” prompting one of the loudest sing-alongs of the evening. It was a fitting end to a set that never once lost momentum, thanks in no small part to Bay’s musical mastery and magnetic stage presence.
James Bay doesn’t just perform—he invites you into the music, making a crowded venue feel like a private moment. At the Regency Ballroom, he didn’t just hold back the river—he let it flood the room.